Peter Do held up a pair of Helmut Lang jeans by their pockets, pulling them against his waist.
I’d already reached out to feel the fabric, pinching it between my fingers, when Mr. Do said that he’d never washed them.
Mr. Do felt attached to the jeans in the way people often do to denim that simply fits very well.
This is essentially Mr. Do’s objective: He wants to reintroduce Helmut Lang, once considered among the coolest, cleverest, most modern labels in fashion, and not just “for the sake of doing it,” he said.
“Even when I’m not at the brand anymore, I hope I built a strong enough foundation that it goes on.”
Persons:
Peter Do, Helmut Lang, I’d, he’d, ”, “ I’m, Mr, I’m
Locations:
meatpacking, Manhattan